Macrame Mimi 2017

Macrame Mimi is a handcrafted brand born from a passion for macramé, transforming a personal craft into a professional creative practice.

The identity is built around a woven tapestry symbol, where contrasting line weights create a subtle connection with the typography of the logotype. The handwritten “handmade” detail adds a personal, artisanal touch and reinforces the human character of the brand.

The result is a simple, elegant and subtly feminine visual identity that celebrates craftsmanship, attention to detail and the close connection between maker and customer.